Same practice. Same clinical care. A new offer and a new hook turned $1,520 in ad spend into 77 patient leads and 7 booked consultations in 30 days.
Compare $217 per booked consultation to what a single orthodontic case is worth to your practice. Nothing changed clinically. The offer and the hook did.
Figures from one campaign, August to September 2026. Results vary by market, offer and follow-up.
It’s the most common thing practice owners tell us. It’s rarely because ads don’t work. It’s because a few decisions were made the wrong way.
Leads come in, but the schedule doesn’t fill.
Your agency reports clicks, not patients.
Nobody can tell you what a new patient actually costs.
Nothing changed clinically. The offer and the hook did, backed by a fast handoff from lead to chair.
Patients don’t say yes to treatment from an ad. They say yes to a first step.
The strongest offers are small, concrete, and free of obligation: something the patient walks away with, whether or not they start treatment.
The ad doesn’t have to sell braces. It has to sell the first visit.
You have about two seconds. Here’s what goes in them.
Call out who it’s for: in orthodontics, usually a parent. Lead with what they get, not years in practice. Show proof with a real doctor, a real patient, and a real result instead of claims like “beautiful smiles.”
Who it’s for. What they get. Why they should believe you. In that order.
This is where most practices lose the patients they already paid for.
The biggest leak isn’t in the ads. It’s between the form and the first call, and between the booked appointment and the chair. Winning practices have one named person responsible for new leads, a same-day call and a text after every missed call, and a reminder before every appointment.
Ads bring the lead. Your practice brings the patient.
The three decisions that separate ads that get clicks from ads that get patients.
We run this system for one practice in a given area, and we don’t take a second one nearby. If your area is open, we’ll show you what this would look like for your practice. If it isn’t, we’ll tell you that too.
Check if your area is openTell us where you want to grow. We’ll show you where the opportunities are, and exactly how we’d go after them.